This is where email marketing comes into picture. The savvy marketers are considering using e-mail messages as the trump card for their internet marketing successes. A number of surveys conducted last year have clearly shown their effectiveness in forging direct communication with the consumers. As for example, one survey relating to UK market had reveled that delivery rates in the country were as high as 95.3 per cent, and it was a straight 0.2 per cent jump on a year-on-year basis. At the same time, click-through rates were found to experience 6.1% fall in 2009 from 6.8% in the third quarter of 2008.
No wonder, many businesses declared that they would extend their internet marketing budget in the next year and email marketing is going to be the focal point in their marketing strategy.